A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.
'Pure Advance and Pure Advance Flex completely rewrite electric scooter design'
Spencer Hart - T3
Take a bold new stance
Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.
Watch our Chief Technology Officer, Sam Bernard explain the innovative riding position
Pure Advance
Designed to fit into your life, you can store your Pure Advance e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.
Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Pure Advance Flex
Our most flexible e-scooter. This radical approach is designed to fully fold, store and take anywhere – whether it’s the car boot, luggage rack or under your desk.
Watch our Chief Technology Officer, Sam Bernard explain our most flexible e-scooter format
Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
'The Pure Electric Advance is an e-scooter for the modern age - this is a seriously impressive and well-engineered product.'
Jonathon Bray - Expert Reviews
Powerful performance
A class-leading, powerful motor
Accelerate swiftly and conquer hills with a 500W motor (710W peak power).
Ride whatever the weather
Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.
Our most puncture-resistant tyres yet
Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.
“Balance, flow, super responsive. This new format is a game changer.”
Lando Norris - F1 Driver
Safety, levelled up
We’ve taken safety standards beyond the standard.
Pure Control™ steering system
Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.
Watch our Chief Technology Officer, Sam Bernard explain the Pure Control™ steering system
Be seen from all angles
Bright, pulsing front and rear indicators, so other road users know your next move.
Rear running light doubles as a brake light, and the front light is 4x brighter than our previous e-scooters.
Brake technology you can trust
We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.
'Pure Electric’s new e-scooter will change how you ride and may make you safer'
Cesar Cadenas - Tech Radar
Secure your chance today
Revolutionary Pure Advance e-scooters are coming – but with high demand, availability will likely be limited. A £20 refundable deposit grants you exclusive early access, before they’re available for pre-order on pureelectric.com (delivery to UK addresses only).
Delivery is expected to take place in March 2023. Click here to view full details on the pre-order process
🔍 Looking for more details? Click here to compare the product specifications
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Plenty of Power500W Motor (710W Peak) |
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Plenty of Power500W Motor (710W Peak) |
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Max Range |
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Max Range |
40km*
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50km*
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40km*
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Ultra CompactFolded dimensions (H x W x L) |
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Ultra CompactFolded dimensions (H x W x L) |
54 x 15 x 104cm
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54 x 15 x 104cm
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57 x 30 x 62cm
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IP65 Waterproof |
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IP65 Waterproof |
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Durable Design120kg maximum load |
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Durable Design120kg maximum load |
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Weight |
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Weight |
16kg
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16kg
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16kg
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*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.
Get yours first!
Pay your £20 refundable deposit today.
Prior to the Pure Advance range going on general pre-order sale on pureelectric.com, you’ll receive a text and/or email with your unique link.
Follow this link to complete your pre-order.
You’ll have 7 days to complete the transaction from the moment the link is sent and secure your e-scooter.
At this point, you will need to pay the remaining balance to secure your order. Your deposit will be automatically deducted from the final price.
Availability will be limited and pre-order will go on first come first served basis. If the e-scooters are sold out before you had a chance to finalise the pre-order, you will still have the option to get a refund or move to the next stock drop as soon as it becomes available.
The Pure Advance e-scooters are currently expected to ship in March 2023.
We will send more detailed information about your delivery nearer to the shipping date.
FAQs
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We plan to start shipping in March 2023. If you’ve completed your pre-order, we’ll send your exact delivery details through closer to the day.
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The £20 deposit is fully refundable. If you wish to request a refund please contact us.
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Yes – flexible payments are available even if you’ve paid a deposit.
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If you don’t complete your pre-order during the exclusive window, we can’t guarantee you’ll be able to order ahead of the general public. You can still buy a Pure Advance e-scooter with your deposit deducted when they go on general sale, but you’ll have to wait until they’re back in stock if they’ve sold out.